ModCloth as a Hybrid Website

One of the websites that I often frequent is ModCloth, which is mainly an online clothing store but is also so much more. The site was created by CMU alums as a way to sell their favorite vintage clothing online, but has since also developed into a social networking site, a blog, and a photo sharing site. The site describes their blog by saying, "The ModCloth Blog is a lovingly curated blog filled with the best and brightest of fashion and culture. We cover trends and style icons, hook you up with the coolest new music and media, divulge cooking tips and DIY tricks, and spark relevant conversations about feminism and the fashion industry". The blog also has a section devoted to what it's like to work at ModCloth, allowing the site viewer to go inside the creation of the site. On the Style Exchange page, viewers are able to submit photos of themselves in their favorite outfits. ModCloth also has a Twitter account, which it streams on its main website. By providing platforms for viewer feedback, ModCloth has ensured that the viewers will visit the site more than they would if it were just a clothing store.